WooCommerce

Clean WooCommerce tracking without a premium plugin.

WooCommerce offers hooks that make proper dataLayer pushes straightforward. AtriTap generates the plan and the dataLayer spec; your developer wires add_to_cart, begin_checkout, and purchase through woocommerce_add_to_cart, woocommerce_checkout_order_processed, and woocommerce_thankyou hooks.

Implementation notes

Install GTM via a small plugin or directly in header.php and footer.php. Avoid heavy 'GTM for WordPress' plugins that add overhead.
Use woocommerce_thankyou to push the purchase event server-side or render a dataLayer push inline on the thank-you template.
For variable products, ensure the dataLayer items array includes the variation IDs, not just parent product IDs.
If you run Elementor, WPBakery, or another page builder, test that your dataLayer pushes survive builder rendering.

Common pitfalls

Firing the purchase event on every thank-you page reload. Gate with a check against order ID to prevent double-counts on refresh.
Using the cart AJAX-refresh output to drive add_to_cart. The mini-cart update can fire before Woo confirms the add.
Caching plugins serving a stale dataLayer. Exclude the Thank You page from page cache.

FAQ

Which GTM plugin should I use?

The lightest option: a plugin that only inserts the GTM container snippet. Heavier 'GA4 for WooCommerce' plugins often duplicate tags; AtriTap's plan replaces them.

Will subscriptions (via WooCommerce Subscriptions) work?

Subscription renewals are a different event than one-off purchases. The baseline output handles initial purchase; renewal tracking is a small extension handled in the dev brief.

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