For saas

Stop optimising on vanity signups. Connect paid spend to activation.

AtriTap generates the tracking foundation SaaS companies actually need: sign_up and start_trial events, plan dimensions, and attribution rules that feed CAC and trial-to-paid analysis. Works with any frontend and any auth provider.

Events generated

sign_up (with user.signup_method: email, google, github, etc.)
start_trial (with subscription.plan)

Channel mapping

Google Ads imports start_trial or sign_up as the optimisation event, depending on your funnel. Meta fires CompleteRegistration. TikTok fires CompleteRegistration.

Primary KPI

Trial-to-Paid conversion rate for SaaS with free trials; Cost per Sign-up for PLG businesses.

FAQ

Should I use sign_up or start_trial as the primary conversion?

If your funnel has a meaningful trial step and the conversion window is tight, start_trial is a better optimisation target. If sign-ups correlate reliably with paid conversion, sign_up is fine.

How do I handle self-serve vs sales-led signups?

Use the user.signup_method dimension to separate them. The generated GA4 custom dimension registry handles this automatically.

What about product-side events like activation or feature use?

Those live in your product analytics tool, not GA4. AtriTap focuses on the marketing-facing side of the funnel for now.

Start free See the full feature list