Features

Everything AtriTap delivers.

Six deliverables designed to replace the month of trial-and-error most SMBs spend getting tracking half-right.

GTM container plan

Complete tag list: GA4 Configuration, engagement, business-specific events, pixel base and conversion tags.
Trigger definitions with firing conditions spelled out in plain English.
Variable catalogue sourced from the dataLayer, constants, cookies, or DOM.
Mapped against your existing container if GTM is already installed.

GA4 configuration

Conversion events pre-selected for your business type.
Custom dimensions registered against GA4 Admin.
Audiences with correct membership durations for remarketing and funnel analysis.
Recommendations that match your actual goals, not GA4 defaults.

DataLayer specification

Event names and field paths standardised across your site.
Exact field types (string, number, array, object) for every property.
Example push snippets that devs can paste in and adapt.
Testing checklist covering Tag Assistant, GTM Preview, and GA4 DebugView.

Developer brief

Plain-English narrative covering what GTM handles vs what code needs to do.
Implementation notes tailored to Shopify, WooCommerce, Webflow, or custom builds.
Next-steps checklist agency or in-house dev team can follow without back-and-forth.

UTM taxonomy guide

Lowercase-underscore convention documented with naming rules.
Per-channel templates for Google Ads, Meta, and TikTok with real dynamic tokens.
Application guide for each ad platform's URL parameters field.

Cross-channel attribution

Primary conversion event and KPI defined up front.
30-day click, 1-day view as the baseline attribution window.
Per-channel rules: imported GA4 conversions for Google Ads, Meta Pixel plus Conversions API, TikTok Pixel plus Events API.

Start free See pricing