Most SMBs get tracking wrong. AtriTap fixes that.

The pattern repeats. A small or medium business starts running ads, realises they cannot tell which campaigns are driving revenue, and spends weeks hiring a freelancer or agency to wire up Google Tag Manager, GA4, and pixel events. Two months later they are staring at a partially-correct setup, a huge invoice, and no confidence the numbers are right.

AtriTap exists because that foundational work is more templated than most specialists let on. A business with the right answers to six questions can produce a setup plan, a developer brief, a dataLayer specification, and a UTM taxonomy that a good developer can implement in a day. We automate that production and hand you the outputs, rather than locking them up inside a consulting engagement.

We are based in the UK and operate under UK GDPR. Customer data lives in Supabase with Row Level Security on every table. We do not sell or share it, and we plan to eat our own dog food on consent and analytics hygiene on this site too.