AtriTap

For content and publishers

Audience metrics that mean something to advertisers.

Content businesses are judged on engaged audience, not raw pageviews. AtriTap generates the GA4 events and audiences that let you report article views, engaged readers, and newsletter subscribers with confidence, plus UTM taxonomy for traffic source attribution.

Events generated

  • article_view (with article.id, article.category, article.author)
  • newsletter_signup (with newsletter.list)

Channel mapping

Meta and TikTok pixels fire Subscribe for newsletter conversions. Google Ads is commonly used for direct newsletter acquisition campaigns and imports newsletter_signup as the conversion.

Primary KPI

Cost per Subscriber, plus Engaged Reader audience growth.

FAQ

Do I need GA4's default Engaged Sessions metric?

Keep it, but layer on the custom article_view and Engaged Readers audience: they are more meaningful for publishers than GA4's default thresholds.

Can I track ad revenue directly?

Not in the current preview. Ad revenue usually flows from AdSense / header bidders into a separate reporting layer. AtriTap wires audience signals that make your ad stack more effective.

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