For ecommerce

Tracking your ecommerce store should not take a month.

AtriTap generates a full ecommerce tracking stack: GA4 purchase, add_to_cart, and begin_checkout events, Meta Pixel and TikTok Pixel purchase mapping, Google Ads conversion import, and the dataLayer spec your developer needs to implement it all on Shopify, WooCommerce, or a custom build.

Events generated

purchase (with transaction_id, value, currency, items)
add_to_cart (single-item payload with item_id, item_name, price, quantity)
begin_checkout (cart value and items array)

Channel mapping

Google Ads imports the GA4 purchase as its optimisation event. Meta and TikTok pixels fire the native Purchase standard events with deduplication-ready event_ids.

Primary KPI

ROAS (Return on Ad Spend), computed against a 30-day click / 1-day view window.

FAQ

Does this work with Shopify's checkout?

Yes. Shopify's native checkout does not expose a full dataLayer by default, so the purchase event push is implemented on the Thank You page via a ScriptTag or (on Shopify Plus) checkout.liquid customisation. The developer brief includes the exact snippet.

What about subscription or bundle orders?

The baseline output covers one-time orders. Subscriptions and bundles are usually a small extension on top, and the developer brief flags where custom handling is needed.

Will AtriTap set up the feed for Shopping / PMax?

Not in the current preview. AtriTap produces the GA4 + GTM setup that feeds ROAS reporting; the product feed itself lives in Google Merchant Center and is typically handled by a feed plugin.

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